Make a website- to throw away or keep?
Make a website- to throw away or keep?In this post i will be discussing the art of traffic filtering and how that relates to different types of websites that can be used by online marketers.
When marketing online and making money online there’s usually two kinds of websites that you’ll find. The big ones with loads of content which are usually a more generic kind of site than targeting a specific niche. One of the major considerations when choosing what kind of site to build is what niche are you targeting? If your targeting gambling online you can build a website and continually add more content to it but if your targeting a niche such as “UK payday loans” maybe it would be better to build a website with less opportunity for the website user to surf away from your site to sites that aren’t your advertisers!
It all comes down to traffic filtering. If your not up to date with this term I’m going to discuss it now. Traffic filtering is where you have a user surfing on your page and they are looking for something specific. We will take a niche such as gambling, this is a very open niche with plenty of room to loose the user, if you keep adding to the website you can have opportunities for the user leave to an advertiser that matches what they want. For example i will have links to sports betting, casino games, poker, slots all on one page but as the user moves from page to the next they are being filtered to match your advertiser. When a user clicks on sports betting they could brought to a list of sports betting websites, now maybe the user wants a large free bet when they open an account. Therefore when you list all the free bets listed beside each other the user now can choose which of your adverts to click thru.
So from just someone surfing a website looking for something gamble on we now know that they want to gamble on sports betting with a great free bet offer. This could be filtered further, showing different odds for horse racing or football then you will no exactly what the surfer wants.
So how does this relate to a build once and forget about website or build a site to continually update? A throw away site is best when its maybe one or two pages on a specific niche such as UK payday loans and your traffic has already been filtered down through a PPC campaign. But if your getting a lot of traffic from poor hard links you will need to have more pages are filter the traffic down. With a website you continually update, you can then introduce more content and build search engine oriented pages to get users.
Throw away site- best for niche specific traffic that has already been filtered
Continually update site- best for SEO targeted sites in a more generic niche
